Description
WHAT YOU’LL LEARN:
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On-demand Training with Laura Palladino
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13 sessions of in-depth training videos and how-to tutorials and Q&A recordings
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5-step ICOSA Framework for planning, launching, and monetizing social media campaigns
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Resource library of step-by-step worksheets and fill-in-the-blank templates
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4 guest instructors who are experts in their field
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BONUS #1: Ambassador Blueprint ($397 value)
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BONUS #2: Zipify Pages – 2-month Membership ($194 value)
SESSION 1
Think Like a Social Media Manager
COURSE VIDEOS
- Welcome to Train My Social Media Manager
- How to Think Like a Social Media Manager
- SaaS I.C.O.S.A. Walkthrough (Zipify Apps)
- Ecommerce I.C.O.S.A. Walkthrough (BOOM!)
- Info Product I.C.O.S.A. Walkthrough (Smart Marketer)
- Session 1 Q&A and Feedback
SESSION 2
Forging Your Brand Identity
COURSE VIDEOS
- Forging Your Brand Identity, with Ezra Firestone
- Session 2 Q&A and Feedback
RESOURCES
- Brand Identity Worksheet
SESSION 3
Finding Your Customer Avatar
COURSE VIDEOS
- Why Customer Avatars Are Key for Social
- How Do I Find My Avatar?
- Getting Into the Mind of Your Avatar
- Transformation Grid
- Session 3 Q&A and Feedback
RESOURCES
- Customer Persona Example from BOOM!
- The Customer Persona Canvas
- Customer Avatar Questionnaire
- The Transformation Grid
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